For human use, the colour’s origins are slightly less romantic. The colour, initially called Baker-Miller Pink, was developed and classified in a tangible, usable paint in the 1970s to determine its calming effects on navel prison cells. Thankfully, we now use the colour to turn sumptuous interiors into delicious visual confections with a little twirl of pink and white. Designers have banked on this transformative colour to elevate otherwise primitive shapes and forms into chic studies on calming oasis’, transporting us to a time we don’t quite remember and can’t quite place. It feels as at home in minimalist, sparse spaces, as richly appointed restaurants, enveloping velvet poofs and our hearts.