Yes, it’s STILL a thing .... more of a bubbling idea symbolizing an amalgamation of youth-driven culture than a colour, things came to a halt when in 2017 it was finally given a name, Millennial Pink, and the distinction (and often kiss of death) of 2016 Pantone’s Colour of the Year. It should be noted that their other colour: serenity, captured no one's imagination. It’s 2018, though, and it appears this little colour-that-could is nowhere close to done. And why should it be? Sure, nobody is surprised by a rose-gold iPhone or an Instagram model showing off her toned body in the newest variation of workout tights in this gradient of a shade, but like many other design staples that have been used and abused by mass consumption, there is something more here.
Banco Popolare di Verona by Carlo Scarpa 1973.
Forget the name and the generational chaos around it. What does it really look like? Really feel like? Well, it kind of looks and feels like the last 10 minutes of golden-hour reflecting off the exterior of a fading Miami home or hotel. It’s not Paris Hilton-early-aughts-saccharine pink. In fact, it’s not really girly at all. It’s feminine, but ambiguously so, it’s stronger, steelier, ready for this oh-so-uncertain world. It’s refined and modern!
Dusty pink desert sand dunes.
Of course, nature kind of got the memo first. This is the colour of the sprawling, dusty, timeless deserts of the south. Ever watch an especially moving sunset? Probably had shades of that expansive, mystic pink, natures reward at the end of a long day.
La Muralla Roja, meaning the red wall, is an apartment complex rising from the clifftops of Calpe, a coastal town in Spain. Designed by Ricardo Bofill in 1973.
For human use, the colour’s origins are slightly less romantic. The colour, initially called Baker-Miller Pink, was developed and classified in a tangible, usable paint in the 1970s to determine its calming effects on navel prison cells. Thankfully, we now use the colour to turn sumptuous interiors into delicious visual confections with a little twirl of pink and white. Designers have banked on this transformative colour to elevate otherwise primitive shapes and forms into chic studies on calming oasis’, transporting us to a time we don’t quite remember and can’t quite place. It feels as at home in minimalist, sparse spaces, as richly appointed restaurants, enveloping velvet poofs and our hearts.
Aesop’s millennial pink flagship store in London.
written by: Alona Glikin
edited by: Ania Trica
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